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    The UKBG came into being in 1933 and since then it has grown into a large national, non-political, trade association with the prime aim of advancing the professional skills of bar men and women throughout the country.

    The Guild promotes a high standard of workmanship and encourages the development of creative new cocktails through rewarding competitions both at home and abroad. The Guild also maintains a strict code of ethics within the bartending business.

    It also provides a forum for communication between its members and associate members from the wine and spirit trades. This relationship provides opportunities for the drinks trade to present new brands, hold tasting events and sponsor cocktail competitions.